Mitch headshot

Hi, I’m Mitch.

I’m a designer and front-end developer in New York City passionate about creating clean, usable websites.


2011 – 2015

I’m currently a Web Experience Manager at Salesforce, working with a small team to deliver the best experience on our corporate website. We balance user needs with business needs, and touch everything that involves the web on whatever device. Our goal is to turn visitors into customers of this enterprise cloud computing company.

I work in HTML and CSS, produce wireframes and prototypes for new designs, and continuously optimize through testing. During my time at Salesforce, I’ve worked on numerous redesigns, new product websites, and a web style guide—all alongside a group of talented developers, designers, and copywriters.

Screenshot of Salesforce homepage
Salesforce homepage
Screenshot of Salesforce events page
Prototype of Salesforce events page
Screenshot of responsive Salesforce product page
RWD product page
Wireframe of Dreamforce sessions page
Mockup of events sessions page


2010 – 2011

Emochila offers website development tools for accountants and CPAs. I worked as lead designer, overseeing the complete redesign of their app. I did some research, sketched a lot, and delivered production ready designs. The small company was later acquired by Thomson Reuters and renamed Web Builder CS.

Screenshot of emochila admin
Emochila admin
Screenshot of emochila page admin
Emochila pages admin

General Assembly


I completed this 12-week User Experience course at General Assembly’s San Francisco campus. The course went through the complete user experience design process and had us deliver a working prototype at the end.

After hours of research, developing personas, wireframing, and usability testing, I prototyped a fitness app I called Minute Camp. Its goal was to deliver quick 5 to 30 minute workouts to busy people. Here are a few screenshots from the Flinto prototype.

Screenshot of Minute Camp home screen
Minute Camp mock ups
Screenshot of Minute Camp
Screenshot of Minute Camp workout screen


2008 – 2011

A while ago, I used to do a lot of freelance work. I’ve worked with artists, a small bed and breakfast in Marin County, a sensor company, and others.

Screenshot of artist website
Dilan Cheavacci, painter website
Screenshot of Emochila template
Emochila website
Screenshot of Kronex website
Kronex website
Screenshot of Olema Inn website
Olema Inn & Restaurant website